Form: 8-K

Current report filing

June 9, 2004

Documents

Published on June 9, 2004

LETTER TO PIZZA INN SHAREHOLDERS

The Colony, Texas - June 8, 2004

PIZZA INN, INC. (NASDAQ:PZZI)

Dear Pizza Inn Shareholder,

This past February we updated you on some of the important changes that we
implemented during the preceding months. I want to take an opportunity now to
follow-up on some of those efforts as well as share several of our current
initiatives with you. While much of the focus of this letter will be on
marketing, operations, and product initiatives, they are emblematic of a common
theme at Pizza Inn - progress through the development, evaluation, and
implementation of new programs and changes to further improve Pizza Inn for our
customers and franchisees. Many of these decisions have been difficult, but we
hope as you read this letter you will agree with Pizza Inn's Board of Directors
and management team that we are taking the crucial steps necessary to continue
the successes we have seen over the last year.

FRANCHISEE OWNERS' CONVENTION

While there are numerous other venues and opportunities for communicating with
our franchisees, none are as all encompassing and in-depth as our annual
franchisee owners' convention. To be held in Biloxi, Mississippi later this
month, this convention's registration has been excellent, and we expect
attendance to significantly exceed last summer's event. This will be another
opportunity to focus our franchisees on the Company's ongoing marketing efforts,
as well as review some of the operational ideas and directions which we see
working at the local store level every day.

This is also where individual franchisees from throughout the chain come
together to share their success stories. At this year's convention we will
utilize some of these individuals and their success stories in tandem with the
Company's presentations to continue to foster the spirit of communication and
teamwork which has been a focus over the last two years.

MARKETING AND SALES GROWTH

As I shared with you in last quarter's letter, our marketing initiatives are
making a positive difference in comparable store sales. We believe these
improvements can be attributed in large part to the brand positioning and
subsequent advertising campaign first initiated in July 2003. Since this time,
sales trends have continued to improve, resulting in a third quarter comparable
increase of almost 1%. Results for the most recent six-week period are even more
encouraging, as comparable sales are up nearly 2% versus last year.

We believe these sales improvements can also be attributed to the support of our
franchisee advertising board and the commitment of our franchisees and marketing
co-ops to a clearly defined vision. There is, however, more to accomplish in the
area of marketing. For example, our new 2004-2005 television, radio and print
campaign will be unveiled for use at this month's annual franchisee convention
in Biloxi, Mississippi. Next, we will introduce a new community marketing
program and accompanying Inn-tranet site to franchisees in the near future.
These programs were designed to provide franchisees with sales-building ideas
that also create customer loyalty in the local community. The marketing
department will also work closely with franchisees to provide the support
necessary for successful execution of these initiatives.

STORE LEVEL PROFITABILITY

As noted in our press release of May 24, these are very difficult economic times
for our industry, due primarily to the unusual increase in many of our commodity
prices. The price of cheese (our largest single ingredient cost) increased
approximately 70% from January 23 to April 14 when its market price reached an
all-time high. In addition, many other items relevant to our industry - soybeans
and other grains, beef, chicken, and pork, as well as non-food expenses such as
gasoline, utilities, and insurance - have also increased in price and therefore
reduced our chain's store level profitability.

Given these challenges, we are very focused on assisting our franchisees in
improving their profit margins. Satisfactory store level margins are paramount
to the success of existing franchisees. We also believe improving margins will
lead to additional store openings from current operators and provide a stronger
foundation for attracting new ones. As always, we are in constant contact with
vendors to help ensure competitive prices. We also continue working with our
franchisees to help them with their efficiencies regarding all variable expenses
as well as their implementation of equitable, competitive pricing for our
customers in light of today's rising expenses.

LAYOFFS AND EXPENSE REDUCTIONS

One of our most difficult decisions in recent years was the realization that in
order to reduce the prices of certain key products sold to franchisees and
therefore improve their profitability, the company would be required to enter
into layoffs for the first time in nearly 14 years. The layoffs affected about
15% of our corporate office staff, as well as additional personnel at our Norco
distribution facility. In addition, the Company identified several other
expenses that were reduced or eliminated. These reductions in expenses at Pizza
Inn and Norco are being passed directly to our franchisees in the form of Norco
price reductions effective June 1. We believe these price relief measures will
have a long-term positive effect on our franchisees and Pizza Inn. While the
month of June could reflect one-time higher expenses associated with our
employee layoffs, they may be partially offset by other savings. These types of
actions are always difficult for the Company and its people, but we recognize
that the success of this organization is dependent on the success of its
franchisees, and the entire company remains strongly committed to this success.

FRANCHISE DEVELOPMENT

This year we have opened 31 new restaurants, which include the reopening of
three previously closed units, and we plan to open seven more by June 30. We
have now closed 35 units for this year, of which 16 have ceased operations since
the beginning of March 2004 during a period of significantly increased food
costs and other expenses. These recent closings are disappointing, but we remain
optimistic that our initiatives on both sales building and franchisee margin
improvements will reduce future closings.

Our openings projected for fiscal 2004 include 14 in our fourth quarter, seven
of which have already opened. These recent openings in addition to those already
on our schedule for fiscal 2005 make us optimistic about our new unit growth
plans for next year.

Our Pizza Inn restaurant remodeling and reimaging program will be highlighted
at our upcoming franchisee convention in June. As a key component to improving
store level sales at individual locations, this program remains a top priority
for Pizza Inn.


OPERATIONS, TRAINING, AND CONCEPT DEVELOPMENT

With so many new unit openings in the fourth quarter, our team members in these
important departments have been very busy assisting new franchisees as well as
working with existing operators to improve their operating efficiencies. These
efforts are making a positive difference for both groups. Our training seminars
in the field continue to be well attended and a positive force in ensuring
franchisee-operating consistency.

With regard to new products, our marketing and concept development team members
have completed the development, testing and implementation of Pizza Inn's "4 -
pack sampler." The product was a big hit with the stores participating in the
test phase, and it is now available in approximately 150 of our domestic Pizza
Inn restaurants.

We are keeping a close eye on our "Take and Bake" pizza, which is still in a
test phase in selected markets, and we will keep you informed on these results
as we move forward.

In addition, we now offer a simplified version of our Pizza Inn program for
express units at a lower investment cost which we believe will make it a much
more attractive option for new operators.

FINANCIAL HIGHLIGHTS AND TRENDS

Income Statement
-----------------

For our third quarter ended March 28, 2004, our revenues were $14.6 million
versus $14.2 million last year. Net income was $617,000 versus $376,000 the
previous year, while earnings per share increased to $.06 from $.04 last year.
All major income statement variances were discussed in the "Management's
Discussion and Analysis" section of this quarter's Form 10-Q filed on May 12.

Cash Flow and Debt Balances
-------------------------------

Pizza Inn generated $3.4 million in cash flow from operations in the first nine
months of this fiscal year. As of June 1, our term loan is now paid off, our
line of credit balance owed is only $1.2 million, and the balance owed on our
corporate facilities is down to $7.2 million.

In summary, in spite of the economic pressures of this past quarter, the
Company's financial performance was improved by the implementation of several
focused initiatives to increase sales and decrease expenses. As discussed above,
we remain committed to the goals of both improving our franchisees'
profitability and encouraging more new unit growth in the future. The
achievement of these goals will be the foundation upon which increased
shareholder value will be built.

Sincerely,

/s/ Ronald W. Parker
Ronald W. Parker
President and Chief Executive Officer